People who are experts in SEO are always successfully with their online business. For people who are new to online business, they have always found SEO to be complex and hard to learn. As SEO also being a constantly changing industry, it gets extremely hard for new people to keep track of the changes that are happening in the SEO industry.
For people who are new, I believe understanding the few domain level ranking factors used by Google will help them to make a decent start to their online business.
Domain Factors That Affect a Website’s Ranking
Domain Age – Matt Cutts, the Distinguished Engineer from Google has himself said that there is difference between a newly registered domain and a domain that has been registered for years. He have also clarified that this factor does not carry a huge importance in ranking. Ultimately, domain age does matter to a certain extent.
Keyword in Root Domain – Having a keyword in the domain name used to give huge boost to the ranking of a website. But the importance given to this factor has been hugely decreased, but still having a keyword in the domain acts as a relevancy signal.
Length of Domain Registration – In Google’s words, any meaningful domain that is serious with its online business will be registered for multiple years. Whereas, a doorway page or a domain that is being created as a tunnel, will be registered for a year or less than a year. So, registering your domain for multiple years sends positive vibe to Google.
History of Domain – Many people these days buy aged domain with high PR from sites like Flippa. But the downside is, when Google sees volatility in the ownership of the domain, it may neglect the links that are previously built to this domain.
Exact match Domain – Having keyword in your domain and having the primary keyword as your domain name is two different things. Say when your domain name is “repairyourhvacfurnace.ca” is an example of having keyword in domain name. Whereas, “HVACrepairtoronto.ca” is the best example for Exact Match Domain (EMD). The EMD’d with poor quality content has been penalized by Google, but EMD’s with high quality content may still prove valuable.
Public or Private WHOIS – Google’s statement for many questions shows that having a public WHOIS data helps them to trust the domain, when compared to the domains that have private WHOIS data. So, make your WHOIS data public.
TLD Extensions – Having country specific TLD extensions helps a domain to rank in a particular country, but restricts it chances to rank in other countries. Our domain name is absseo.co.in with a TLD extension of co.in. With proper SEO, we will be ranking better in India. But the co.in extension we have in our domain, will restrict our website to rank better in other countries.
These are the basic domain level ranking factors that helps google to rank a website.